Our Story - A Watch For Every Man - For Every Occasion

Rupert & Co.

J. Rupert could have been an explorer. He thought he might have had what it takes to be a spy. Perhaps playboy was more his thing. In fact, he dabbled in all of these things before deciding that none of them were much fun. Finally, he stumbled upon his true calling: helping men achieve their sartorial goals by equipping them with the tools to be cool—or, more accurately, dapper.

Inspired by his sense of adventure and refinement, J. Rupert & Co., challenges the notion that great style has to be expensive. Instead, the company is founded on the belief that every man can look good without breaking the bank. High-quality designs at affordable prices let the everyman become an extraordinary man.

Simple, elegant value is our passion. We allow men to design timepieces with a timeless look. Our selection of styles allow you to make a statement wherever you go; from a night out on the town to the boardroom the next day. Make sure you go #TheJRWay. 

The History of the Watch

It’s thought that clockmaker Peter Henlein invented the watch sometime in the early 1500s in the German town of Nuremberg. Originally known as "clock-watches," timepieces were worn as pendants.

The watch evolved over the centuries and into the mid-20th century, when the watch was still a mechanical device powered by winding a mainspring, which turned the gears and then moved the hands. In the 1960s, the quartz watch was invented and revolutionized the industry. The quartz watch runs on electricity and keeps time with a vibrating quartz crystal,. Although mechanical watches are still available today, the vast majority of watches now have quartz movements.

Why is 10:10 the default setting for most clocks and watches?

For aesthetics, quite simply.

The 10:10 position comes with a number of benefits:

  • The hands are not overlapping, so they can be seen.
  • Symmetry: The arrangement of the hands is balanced, making the face of the watch more visually appealing.
  • Additional elements on the face, like date windows or secondary dials—usually placed near the 3, 6, or 9 positions—aren’t obscured.

According to the folks at Timex (who set their products at precisely 10:09:36), the standard setting used to be 8:20, but that position makes the face look like it’s frowning. To make the products look “happier,” the setting was flipped into a smile. (Occasionally, you’ll still see the 8:20 setting on some clocks or watches where the manufacturer's logo is at bottom of the face, above the 6).